Brand Building

Branding your company is a key component to success. Many businesses out there would not do nearly as well without consistent company branding.  Branding essentially starts with a logo.  When you create a logo, you want it to set yourself apart from your competition.  Setting yourself apart doesn’t just come from the logo, though.  Your company has to build a brand.  The right logo emphasizing your quality, services, products, and customer service care will help build that brand.

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Discovering Excellence

A common question from insurance agents is where and how to find quality employees.  When we sat down with industry expert, Eddie Emmett, he was unsurprised to hear this.  He stated that “that may be the number one topic that comes up, all the time.”  Agency Matrix has a large team that involves hiring salespeople, trainers, support people, and others.  There are always problems that come with hiring for these positions, even at a company, let alone on the independent agent level.

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What Net Neutrality Means For You

Neutrality’s Connection to the Cloud

Net neutrality has gained recognition and caused quite the controversy in recent news.  Even among the internet policy community, the question regarding how to categorize the internet remains unanswered.  It is unclear whether the internet should be considered a public utility or a telecommunications service.  Before the Federal Communications Commission voted to refile the internet as telecommunications, all websites were to be treated equally by internet providers.  With this requalification, the laissez-faire operation of the internet is subject to change.

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The True 7 Deadly Sins of Car Insurance

It’s a major Red Flag when a policyholder is, or shows signs of being a potential high risk or unreliable driver. Drivers who are irresponsible and purposely get into frequent trouble are not suitable for your agency. Dangerous drivers come with all sorts of liability issues. It’s important to take proper action with high risk drivers before serious problems arise and cause your agency to be negatively affected. Below is a list of 7 “sins” to look out for as an auto insurance agent.

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Be The Hero of Your Customers' Credit Scores

Credit scores are statistics now considered as an indispensable part of rating, underwriting, and determining plan eligibility by insurance companies. Insurance agencies use credit scoring to determine how probable a customer or client is of repaying his or her debts. However, critics of the practice argue that the rationale behind this common practice is not sound. Many suggest that a credit score does not reflect the fiscal responsibility of the consumer as it should and that it rather is a measure of the likelihood that a customer will file a claim. This has caused the practice of credit scoring to come under much debate and scrutiny. Customers often require an explanation as to why insurers pull their credit scores.  The explanation?  Insurers often seek reasons to raise premiums. To better understand the pool of consumers that their agencies tend to attract, it is necessary for insurers to know how consumers may try to change their credit score to their benefit.  Since it will inevitably be a topic of conversation between every insurance agent and their consumer, they must know this subject thoroughly to properly handle this controversial subject.

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Websites Are Essential to Any Business, Especially Auto Insurance Agencies

It’s 2017.  Conceivably, a great ever-growing number of objects in everyday life are connected to the internet.  It’s no surprise then that a good deal of business is done online: business transactions and marketing efforts are abundant in the world-wide web. The ubiquitous internet, which is becoming more and more unavoidable for consumers everywhere, offers businesses of all kinds the opportunity to profit financially from web availability. Owning a professionally designed website has become standard for any general business, and since there is a great dependency on mobile devices among customers, it must be fully supported on the wide range of existing platforms and devices in order to maintain a relevant website usability. This is unexceptionally the case for auto insurance agencies.

 

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Autonomous Cars and the Insurance Revolution

Scene:  It’s 1 a.m. in the morning.  You’ve been out on the town having a fantastic night, and now it’s time to go home.   You’re physically tired from dancing and the general hustle and bustle of an evening out.  You plop down in your brand new self driving vehicle and activate the ignition.  After a moment of the customary beeping, whirring, and start-up noises a voice says: "Good evening (insert name), I detect that you’re drowsy. During this trip I may require your driving assistance in the event of an emergency. If you wish to proceed to the destination, you must authorize your auto insurer to increase your premium until arrival.  This amount will be added to your monthly payment. To authorize, say yes."

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2017:  Agencies and Cybercrime

A new year means new clients, a larger book of business, and better yields for agencies everywhere, Right?  Well, possibly.  Hard-working businesses like yours are not the only ones getting revved-up and motivated for a prosperous 12 months.  While you are diligently planning your strategies for customer care, sales, and retention hackers are investing their own energy in finding more efficient methods of breaking into the systems of successful businesses.  2016-2021 is expected to see a definitive rise in cyber security attacks targeting small and large businesses alike, according to the University of San Diego

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How to Crush Competition by Obtaining More Customer Reviews

It’s time to get innovative and leave your competitors in the dust! To get ahead in the business industry, you need to gather reviews. In this day and age your customers are tech savvy, so they will go the extra mile to find out if your products are reliable. But how will your customers know if no one leaves a review? Wouldn’t you want to know if the product you’re buying is worth your time and money? According to Zendesk.com, Dimensional Research reports 88% of online customers make a buying decision based on what online reviews say. That percentage is astounding! If you’re not swayed by that, Jonathon Wolfe, blogger and VP of Techvalidate concludes that 94% of respondents rate company reviews by customers as “very effective” (Survey of 105 B2b marketing and sales professionals). Getting positive reviews is extremely important for the success of your insurance agency. The main question to ask is…… how to get customers to leave more reviews?  

     

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The Art of Boosting Sales

Tip #1: Sell globally

If you’re looking for more customers, sell to multiple audiences. For instance, if you’re an insurance company, advertising to teens, adults, and the elderly can improve sales tremendously. Almost everyone requires some type of insurance and if not, people who have been informed about it will spread word among others. Envision yourself encountering a phenomenal business that doesn’t necessarily provide for your needs, but it can help someone you know. Will you hesitate to tell that person? Andrew Griffiths, author and entrepreneur from Inc.com, points out yet another great way you can improve your sales. Griffiths states that distributing your products or services internationally and educating your employees in cultural awareness will raise sales abundantly.

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