This latest software upgrade comes with some serious improvements to the user interface, further streamlining the agency management process and freeing up even more time for agents to grow and attend to their books of business.
The use of automated marketing is the fastest growing category of business software in the world right now. Even the traditionally slow to adapt insurance industry is beginning to understand the benefits of this efficient and streamlined approach to relationship management. Simply stated, even if they aren’t yet, your competitors will soon be using automated marketing, giving them a guaranteed edge. Can your agency afford to go on without it?
As we welcome April and say goodbye to March (International Women’s Month), it’s important to remember that championing women and equality in traditionally male dominated industries shouldn’t center solely around social media hashtags and “hallmark holidays.”
Can you imagine if the next iPhone or Android device you bought were the very same model, with the exact same features, as the ones available ten or eleven years ago? Of course not. Times have changed. Technology has advanced light years in that amount of time. And, with every new release, there's a huge wave of excitement around the new and improved bells and whistles. We've come to expect bigger and better bells and whistles on a regular basis.
Should Santa start dropping insurance policies down the chimney this year? It’s not entirely shocking that a Christmas gift could require insurance. Tiffany diamond earrings, sports cars with big red bows across the hood … even a surprise cruise should be insured. But those big-ticket items are very special occasion gifts for Santa’s elite … not a $50 toy for your 10-year-old.
When it comes to any business these days, you're going to have your heavy-hitters and your light-weights, and in no business is this more accurate than insurance coverage. Smaller insurance companies often have to work significantly harder than their sizable, nationwide counterparts in order to expand and retain their books of business. This can leave agencies feeling stuck in the proverbial rat race. As with any problem, however, there is always a solution.
We recently met with Steven Petty, the Sr. Risk Manager of Insured Solutions, and a 44-year veteran in the workers’ compensation field. We wanted to know why workers’ compensation is such an under-rated and undersold form of insurance when agents stand to gain so much from its offerings.
Theft is a serious issue with insurance agencies nationwide. Theft occurs most frequently with the agents who don’t spend a lot of time in the office and who have multiple locations. When the insurance agency owner isn’t participating in the management of their company, it generates the perfect opportunity for fraud and theft to occur.
Branding your company is a key component to success. Many businesses out there would not do nearly as well without consistent company branding. Insurance agency branding essentially starts with a logo. When you create a logo, you want it to set yourself apart from your competition. Setting yourself apart doesn’t just come from the logo, though. Your company has to build a brand. The right logo emphasizing your quality, services, products, and customer service care will help build that brand.
A common question from insurance agents is where and how to find quality employees. When we sat down with industry expert, Eddie Emmett, he was unsurprised to hear this. He stated that “that may be the number one topic that comes up, all the time.” Agency Matrix has a large team that involves hiring salespeople, trainers, support people, and others. There are always problems that come with hiring for these positions, even at a company, let alone on the independent agent level.