We all know that social media is an essential marketing tool in this day and age, but how do insurance agencies use it effectively? We’ve scoured social media business strategy tools to find the best practices. Here are the top tools and tips for Facebook, Twitter, YouTube and LinkedIn.
1. Coordinate your social media tools.
Each of the social media tools for business conveniently overlaps onto the next one. You can post your blog on your Facebook page, post a relevant article on your Twitter and Facebook, and post a video on YouTube and Facebook. Make it easier for yourself by synchronizing your content and reaching the largest audience possible. Some agency software programs include a social media platform to help automate the process.
2. Establish social media goals.
And stick to them! Determine how often to post on each site and how many more viewers you would like to attract. If you have no idea where to start, consider these easy-to-remember numbers:
- 3-5 Facebook posts per week
- 3-5 Tweets per day
- 3-5 Blogs per month
- 3-5 YouTube videos per year
3. Post personable content.
Be careful about posting too many sales pitches. Viewers will turn away if they feel as though they are just buyers. Balance self-promotional and informational posts in a 1:3 ratio to engage consumers.
4. Create interactive content.
Engage consumers with contests posted on your Facebook page and entice participation with prizes for winners, such as gift cards or a company mug. Generate polls and surveys on community news, industry trends and even customer service. Even if it’s a fill-in-the-blank sentence, the right post can encourage viewers to respond.
5. Add variety to your blogs.
Spruce up your blog posts by varying topics. Ideas can include:
- Numbered lists of tips (Five Safe Driving Techniques)
- Helpful “how to” articles
- Local event highlights
- Personal stories and case studies (with your customers’ permission)
6. Create a LinkedIn company page.
A company page helps members learn about your business, your brand and job openings within your company. Company pages are also a great way to establish industry expertise
7. Team up with a local charity.
Collaborate with a local charity and offer to donate $1 or $2 per new “Like” on Facebook. It attracts consumers and donates money to a good cause; win-win!
8. Schedule tweets.
Tweeting often seems daunting but can be made very simple. Research relevant articles for an hour or two a week, and then schedule the posting of these articles using a service such as Tweetdeck or Hootsuite. Schedule times on Saturday and Sunday, too! It will keep viewers thinking about your company, even after-hours.
9. Foster teamwork.
Encourage everybody at the company to be involved in reaching your social media strategy goals. If they find useful information or have a great idea, have them send it along to whoever organizes the company's social media business strategy. Ask team members to route content ideas through one person who acts as a clearinghouse and ensures that posted content is in sync with your agency’s branding. Each employee can enhance and market your company by telling family and friends the latest contest your insurance agency has posted on Facebook.
10. Connect with clients.
While updating contact records in your insurance agency software, make sure to add each client’s Linkedin and Twitter information. Take a moment to connect with clients on LinkedIn, like them on Facebook and follow them on Twitter. When you pay attention to them, they’ll pay attention to you.
One final word about getting social …
Social media is an always-changing platform, so don’t be afraid to jump in and start learning. Just as you use your insurance agency software and contact management systems daily, you also need to dedicate regular time to your social media efforts. By constructing an efficient social media business strategy plan and shoring up your content, you can give your marketing results a social boost!