One of the most persistent problems of many business owners, is the ability to drive traffic to their website. Even some of the best designed websites have trouble getting traffic. Sooner or later they’re left to ask themselves “why” and “how can I fix this”. Whether you’re a business owner or blogger, I am here to tell you, there is a solution to this madness with five easy ways to increase website traffic.
1. Brand your company on social media
In order for people to come to your website, you need to get word out about your company. Social media such as Facebook and Twitter are great ways to advertise your company. The key is to connect with your audience in order to encourage engagement on your website. Aaron Lee, a blogger on postplanner.com, provides a perfect example of this. He suggests posting stories and behind the scenes shots of your business which promote your social media page tremendously. You should provide content that will keep your followers interested in your business. Also make sure to constantly keep your fans updated on what is going on in your company. Overall this will bring a significant amount of people to your website.
2. Take advantage of SEO
If you didn’t know already SEO (search engine optimization) is used by website owners worldwide. According to Erica Machin, a blogger for Titan-seo.com, SEO is a way for companies to get ahead by constructing descriptive title tags and meta descriptions. One helpful tip is to put more key words in the title (not too many), and make your metatags as descriptive as possible. Your website will effectively rank higher, causing more traffic to your website.
3. Create intriguing headlines for your blog
After entering a keyword in a search engine such as Google, most people click the first headline below the search bar. The top rated websites/blogs are located on the first page. This is exactly where you want to be. In order to get there, you need to create a headline that is going to draw people in. Here are a few tips to create great headlines.
Keep the title short and simple.
Create content that you think your audience would be interested and drawn to.
Think outside the box. Use words and vocabulary that make the reader curious. For instance, Jeff Coins, author and blogger for goinswriter.com, states you can write a better headline by using words such as “how, why, what or when” (trigger words). Also he advises using numbers in the title.
Make a list of headlines (worded in different ways). Afterwards choose the best one out of all of them. If you’re having trouble, arrange a team and decide which one is best.
4. Make a remarkable blog webpage
If you are having trouble generating traffic on your webpage, one of the best things you can do is have a blog. Below are some tips that will point you in the right direction.
Before you post your blog, do your research
Make sure to give credit to other writers if you take their material.
If you are experiencing blogger’s block, try adding your own experiences or interview others.
Include a couple of stunning pictures for your content.
Come up with interesting content to keep your readers interested.
5. Design a user-friendly website
One of the worst things is when you go to a website and everything is cluttered. The website needs to be clear on what your company is selling. You want your customers to easily navigate your website while receiving the information they need. A philosopher named Confucius once stated, “Life is really simple, but we insist on making it complicated.” What he means by this is, the simpler the better. I cannot express how beneficial it is to create an insurance website that is clean, polished, and easy to operate. Agency Matrix has a dedicated marketing team that focuses on the design and the look of your agency website. If you’re in the market for cutting edge insurance software, request an Agency Matrix demo today.
What other ways do you boost website traffic?