We’ve all seen the recent deluge of TV talent shows—The Voice, American Idol, America’s Got Talent and countless others. Many believe these shows will catapult them to greatness and crowds of screaming fans. Unfortunately, many of these dreams end in heartbreak. But, not all of them. A small percentage of talented hopefuls go on to become superstars. Do you ever wonder why? What vaults some people to rock star status, with staying power and millions of loyal longtime fans?
Now that another holiday season is behind us and all of our New Year’s resolutions have begun to fade, everyone is getting to work putting their business plans for the year into action. And there’s nothing more important to your success than the relationships you build with your prospects and customers.
Most of your auto insurance customers intuitively understand that if they act irresponsibly behind the wheel, it can cost them in the form of fines, legal fees, higher insurance rates, revoked licenses – or in the worst case scenario – loss of lives. But how many of your customers really understand how their driving records affect their insurance premiums?
Most of us can still remember Driver Ed training and those first clumsy days behind the wheel. The thrill of learning to drive. The anxiety associated with facing new dangers. And of course, the pressure to please an instructor who stood between you and your freedom on the open road.
Weather patterns in recent years have been wreaking havoc with homeowners and insurance carriers alike. According to a study of homeowners insurance claim trends between 1997 and 2011 by the Insurance Research Council (IRC), the cost of homeowner’s insurance claims has skyrocketed, with the average claim payment per insured home up 173 percent nationwide during that time period. In 2011 alone, homeowners insurance claim costs per insured home increased 27 percent.
On the auto insurance scene, there’s a new insurance software tool available . . . one that your tech-savvy customers will love … digital proof of insurance.
Remember back in the dawn of the computer age, with all the buzz about how we were headed for a paperless society? Obviously we aren’t there yet. The computer age was not a paperless revolution, but instead created a deluge of paper production.
In 10 or 20 years, the insurance industry may be totally unrecognizable by today’s standards.
New technology, new competitors and new distribution channels are combining to disrupt traditional business models, reshape customer expectations, and transform the insurance buying experience.
We’ve all been there. The voicemail … the hang up … and the “Sorry, not interested” before you’ve even told them what you’re calling about. Telemarketing is an important, albeit very painful aspect of insurance marketing. If the mere thought of conducting telephone sales calls makes you want to call in sick or take a two-hour lunch, it’s time to time to face your fears and get the insurance software and process in place to help you work smarter!
With Turkey Day quickly approaching, it's a good time to remind your insurance customers of some important safety tips to make sure their holiday is a safe and happy one.
Hurricane Sandy has been a brutal reminder of just how vulnerable we are to natural disasters. When widespread damage occurs and critical infrastructures and services are knocked out, chaos ensues—especially in crowded urban areas like New York and New Jersey. Those who are caught up in the chaos need timely and helpful information, especially from their insurance partners.
When a prospect needs insurance, who do they think of first, you or a competitor?
That all depends on who owns the most real estate in that prospect’s mind . . . who has the most mind-share. As a rule of thumb, it takes 13 exposures before the average person can remember your business name. But just because they remember your name, doesn’t mean they will buy from you. It means you have “mindshare” and when they have a need for the product or service you provide, you will be one of the agents they will consider.
Competition in the insurance industry is fierce. Even if your market is large, you’re essentially selling the same products as your competitors, so you have to find other ways to differentiate yourself to your customers and prospects.
We all know that social media is an essential marketing tool in this day and age, but how do insurance agencies use it effectively? We’ve scoured social media business strategy tools to find the best practices. Here are the top tools and tips for Facebook, Twitter, YouTube and LinkedIn.
Competition in today’s insurance market is fierce, and your business needs competitive tools if you want to stay in the game. Keeping up with technology is a crucial piece of the puzzle, and if you haven’t upgraded your telephony and agency software capabilities in a while, you’re falling behind.
Email marketing remains one of the most cost effective ways to contact insurance prospects and keep in touch with customers. Compared to traditional direct mail, it’s cheaper, faster, and highly measurable. And it can also have a bigger impact on immediate sales and long-term relationships than traditional advertising. For these reasons, many insurance agents and brokers devote a big chunk of their insurance marketing budgets to email marketing.
In today’s insurance market, you must take advantage of every strategy and tool at your disposal to be competitive, gain market share, and be the go-to insurance resource of choice for your customers. Competition is fierce. If you aren’t taking advantage of cross-selling opportunities, you’re leaving money on the table and likely losing a lot of your customers’ business to your competitors.