The use of automated marketing is the fastest growing category of business software in the world right now. Even the traditionally slow to adapt insurance industry is beginning to understand the benefits of this efficient and streamlined approach to relationship management. Simply stated, even if they aren’t yet, your competitors will soon be using automated marketing, giving them a guaranteed edge. Can your agency afford to go on without it?
A common question from insurance agents is where and how to find quality employees. When we sat down with industry expert, Eddie Emmett, he was unsurprised to hear this. He stated that “that may be the number one topic that comes up, all the time.” Agency Matrix has a large team that involves hiring salespeople, trainers, support people, and others. There are always problems that come with hiring for these positions, even at a company, let alone on the independent agent level.
If you’re spending too much time on prospecting and networking and seeing little reward for your efforts, maybe it’s time for a different approach. While traditional networking and prospecting can put you in front of a lot of people, they aren’t necessarily the right people.