How to Crush Competition by Obtaining More Customer Reviews

It’s time to get innovative and leave your competitors in the dust! To get ahead in the insurance industry, you need to gather reviews. In this day and age your customers are tech savvy, so they will go the extra mile to find out if your products are reliable. But how will your customers know if no one leaves a review? Wouldn’t you want to know if the product you’re buying is worth your time and money? According to Zendesk.com, Dimensional Research reports 88% of online customers make a buying decision based on what online reviews say. That percentage is astounding! If you’re not swayed by that, Jonathon Wolfe, blogger and VP of Techvalidate concludes that 94% of respondents rate company reviews by customers as “very effective” (Survey of 105 B2b marketing and sales professionals). Getting positive customer reviews is extremely important for the success of your insurance agency. The main question to ask is…… how to get customers to leave more reviews?  

     

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Agency Software: 10 Tips for Email Marketing Success

Email marketing remains one of the most cost effective ways to contact insurance prospects and keep in touch with customers. Compared to traditional direct mail, it’s cheaper, faster, and highly measurable. And it can also have a bigger impact on immediate sales and long-term relationships than traditional advertising. For these reasons, many insurance agents and brokers devote a big chunk of their insurance marketing budgets to email marketing.

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