Use Your Agency Software to Practice the Rule of 13

When a prospect needs insurance, who do they think of first, you or a competitor?

That all depends on who owns the most real estate in that prospect’s mind . . . who has the most mind-share. As a rule of thumb, it takes 13 exposures before the average person can remember your business name. But just because they remember your name, doesn’t mean they will buy from you. It means you have “mindshare” and when they have a need for the product or service you provide, you will be one of the agents they will consider.

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