We’ve all been there. The voicemail … the hang up … and the “Sorry, not interested” before you’ve even told them what you’re calling about. Telemarketing is an important, albeit very painful aspect of insurance marketing. If the mere thought of conducting telephone sales calls makes you want to call in sick or take a two-hour lunch, it’s time to time to face your fears and get the insurance software and process in place to help you work smarter!
Competition in the insurance industry is fierce. Even if your market is large, you’re essentially selling the same products as your competitors, so you have to find other ways to differentiate yourself to your customers and prospects.