How to Crush Competition by Obtaining More Customer Reviews

It’s time to get innovative and leave your competitors in the dust! To get ahead in the insurance industry, you need to gather reviews. In this day and age your customers are tech savvy, so they will go the extra mile to find out if your products are reliable. But how will your customers know if no one leaves a review? Wouldn’t you want to know if the product you’re buying is worth your time and money? According to Zendesk.com, Dimensional Research reports 88% of online customers make a buying decision based on what online reviews say. That percentage is astounding! If you’re not swayed by that, Jonathon Wolfe, blogger and VP of Techvalidate concludes that 94% of respondents rate company reviews by customers as “very effective” (Survey of 105 B2b marketing and sales professionals). Getting positive customer reviews is extremely important for the success of your insurance agency. The main question to ask is…… how to get customers to leave more reviews?  

     

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Use Your Agency Software to Practice the Rule of 13

When a prospect needs insurance, who do they think of first, you or a competitor?

That all depends on who owns the most real estate in that prospect’s mind . . . who has the most mind-share. As a rule of thumb, it takes 13 exposures before the average person can remember your business name. But just because they remember your name, doesn’t mean they will buy from you. It means you have “mindshare” and when they have a need for the product or service you provide, you will be one of the agents they will consider.

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