If you’re spending too much time on prospecting and networking, and seeing little reward for your efforts, maybe it’s time for a different approach. While traditional networking and prospecting can put you in front of a lot of people, they aren’t necessarily the right people.
A common question from insurance agents is where and how to find quality employees. When we sat down with industry expert, Eddie Emmett, he was unsurprised to hear this. He stated that “that may be the number one topic that comes up, all the time.” Agency Matrix has a large team that involves hiring salespeople, trainers, support people, and others. There are always problems that come with hiring for these positions, even at a company, let alone on the independent agent level.
Tip #1: Sell globally
If you’re looking for more customers, sell to multiple audiences. For instance, if you’re an insurance company, advertising to teens, adults, and the elderly can improve sales tremendously. Almost everyone requires some type of insurance and if not, people who have been informed about it will spread word among others. Envision yourself encountering a phenomenal business that doesn’t necessarily provide for your needs, but it can help someone you know. Will you hesitate to tell that person? Andrew Griffiths, author and entrepreneur from Inc.com, points out yet another great way you can improve your sales. Griffiths states that distributing your products or services internationally and educating your employees in cultural awareness will raise sales abundantly.