Your Agency's Brand Identity Begins with a Logo

Branding your insurance agency is a key component of success and it starts with a logo. When you decide on a logo, you want it to set your agency apart from your competition. Distinguishing yourself from other agencies doesn’t just happen with a logo, though. You have  to build the brand behind it. The right logo, emphasizing your quality, services, products and customer service, will help build that brand.

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How to Crush Competition by Obtaining More Customer Reviews

It’s time to get innovative and leave your competitors in the dust! To get ahead in the insurance industry, you need to gather reviews. In this day and age your customers are tech savvy, so they will go the extra mile to find out if your products are reliable. But how will your customers know if no one leaves a review? Wouldn’t you want to know if the product you’re buying is worth your time and money? According to Zendesk.com, Dimensional Research reports 88% of online customers make a buying decision based on what online reviews say. That percentage is astounding! If you’re not swayed by that, Jonathon Wolfe, blogger and VP of Techvalidate concludes that 94% of respondents rate company reviews by customers as “very effective” (Survey of 105 B2b marketing and sales professionals). Getting positive customer reviews is extremely important for the success of your insurance agency. The main question to ask is…… how to get customers to leave more reviews?  

     

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