What Net Neutrality Means For You

Neutrality’s Connection to the Cloud

Net neutrality has gained recognition and caused quite the controversy in recent news.  Even among the internet policy community, the question regarding how to categorize the internet remains unanswered.  It is unclear whether the internet should be considered a public utility or a telecommunications service.  Before the Federal Communications Commission voted to refile the internet as telecommunications, all websites were to be treated equally by internet providers.  With this requalification, the laissez-faire operation of the internet is subject to change.

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The True 7 Deadly Sins of Car Insurance

It’s a major Red Flag when a policyholder is, or shows signs of being a potential high risk or unreliable driver. Drivers who are irresponsible and purposely get into frequent trouble are not suitable for your agency. Dangerous drivers come with all sorts of liability issues. It’s important to take proper action with high risk drivers before serious problems arise and cause your agency to be negatively affected. Below is a list of 7 “sins” to look out for as an auto insurance agent.

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How to Crush Competition by Obtaining More Customer Reviews

It’s time to get innovative and leave your competitors in the dust! To get ahead in the insurance industry, you need to gather reviews. In this day and age your customers are tech savvy, so they will go the extra mile to find out if your products are reliable. But how will your customers know if no one leaves a review? Wouldn’t you want to know if the product you’re buying is worth your time and money? According to Zendesk.com, Dimensional Research reports 88% of online customers make a buying decision based on what online reviews say. That percentage is astounding! If you’re not swayed by that, Jonathon Wolfe, blogger and VP of Techvalidate concludes that 94% of respondents rate company reviews by customers as “very effective” (Survey of 105 B2b marketing and sales professionals). Getting positive customer reviews is extremely important for the success of your insurance agency. The main question to ask is…… how to get customers to leave more reviews?  

     

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Does Your Agency Software Strategy Include Social Media? 10 Ways to Get Social Results

We all know that social media is an essential marketing tool in this day and age, but how do insurance agencies use it effectively? We’ve scoured social media business strategy tools to find the best practices. Here are the top tools and tips for Facebook, Twitter, YouTube and LinkedIn.

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